Executive Summary
EDP Solar faced the challenge of optimizing its website’s conversion flow. Multiple, disparate product pages hindered efficiency and created a fragmented user experience. The company needed to consolidate best practices and rapidly implement scalable solutions.
Reduction of CPA in Google Ads
-49%
Conversion Rate
+115%
EDP Solar struggled with a fragmented conversion flow, hindering growth and the effectiveness of its digital strategies. Similar product pages failed to leverage shared learnings, resulting in missed opportunities for continuous improvement. Furthermore, slow and inefficient implementation hampered agility and negatively impacted user experience.
To address these challenges, Wise Pirates partnered with EDP Solar to develop optimized product pages based on best practices, significantly accelerating testing and implementation. This approach amplified results by applying improvements across multiple products, streamlining the conversion process. The strategy prioritized sustainable solutions delivering immediate impact, driving long-term growth and enhancing user experience.”
Wise Pirates initiated the project with a comprehensive product page audit, pinpointing key opportunities for improvement. Rather than conducting A/B testing on individual changes, we developed a fully optimized version incorporating best practices from the outset. This approach not only saved time but also delivered immediate, significant results.
Furthermore, we leveraged these learnings across similar pages, maximizing the impact of each improvement. Wise Pirates’ integrated team—spanning paid media, data, and implementation—ensured a rapid, efficient process, eliminating common roadblocks and accelerating performance optimization.
Results
03.
There was a direct impact on conversions: the new structure delivered a remarkable 115% increase in landing page conversion rates. This dramatic improvement significantly increased the return on every marketing euro invested, dramatically enhancing budget efficiency.
Before and After:
Previously, both B2C and B2B landing pages suffered from suboptimal conversion rates, hindering overall marketing effectiveness. Their fragmented structure and lack of synergy prevented them from reaching their full potential.
Following the implementation of optimized best practices, the results were exceptional:
- B2C Landing Page: 115% increase in conversions
- B2B Landing Page: 70% increase in conversions
This transformation maximized the value of each visitor and dramatically increased the return on every marketing investment, boosting overall efficiency.
Sustainability of the results:
Wise Pirates focused on building a robust, scalable structure for long-term success. The implemented best practices are easily replicable across new products and campaigns, ensuring consistent, ongoing impact. Our integrated data, media, and implementation teams enabled rapid, efficient execution, eliminating roadblocks and establishing a strong foundation for future optimizations.
These gains enabled EDP Solar to maximize its marketing budget’s value and establish a sustainable growth model for years to come.
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Learn moreWorking with an integrated approach, bringing together multiple areas of digital marketing, is a key differentiator for your operation. By leveraging data-driven insights, fast execution, and specialized teams, we deliver practical, high-impact solutions.
This integration ensures that every project achieves concrete results, fully aligned with our clients’ objectives. Through Conversion Rate Optimization (CRO) strategies, we analyze user behavior, test improvements, and implement data-backed changes to enhance the performance of landing pages and digital experiences. This leads to higher conversion rates, increased efficiency, and maximized return on investment (ROI).
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