Executive Summary
KuantoKusta, one of the largest marketplaces in Portugal, was facing challenges in scaling results during Black Friday in a highly competitive landscape. With a rigid bidding model and fixed budget, the company struggled to maximize ROAS and optimize campaigns in real time.
To overcome these limitations, a data-driven and automated strategy became essential, ensuring sustainable growth and greater efficiency in advertising investments.
Year-over-year Investment Increase
+32%
ROAS Growth
+59%
Increase in Conversion Value
+63.5%
KuantoKusta, operating in a highly competitive market, faced challenges in scaling results during Black Friday due to a rigid bidding model and lack of flexibility in budget allocation. The company needed to optimize its investments in real time to ensure that every euro was spent as efficiently as possible.
The traditional model couldn’t keep up with the rapid shifts in consumer behavior, limiting the ability to maximize conversions and profitability. As a result, the company missed market opportunities, experienced lower campaign efficiency, and struggled to achieve the expected growth during this critical time of year.
The client’s main frustrations were:
- A fixed and restrictive budget, with no ability to adjust dynamically based on campaign performance;
- Difficulty scaling advertising campaigns without compromising profit margins;
- Lack of real-time optimization, leading to missed opportunities during peak traffic moments;
- Complex keyword and bidding management, making it harder to adapt to demand fluctuations;
- ROAS below potential, limiting the ability to reinvest and grow sustainably.
With the implementation of Wise Pirates’ solution, KuantoKusta began managing campaigns in a dynamic and automated way, making the most of every advertising investment.
The strategy enabled the company to:
- Adjust budgets over 200 times on Black Friday alone, optimizing every conversion opportunity;
- Implement a flexible bidding model, maximizing ROI and sales volume;
- Efficiently scale advertising campaigns, ensuring growth without compromising profit margins;
- Use AI algorithms for continuous optimization, ensuring ads reached the right audience at the right time;
- Achieve a 59% growth in ROAS and a 63.5% increase in conversion value, cementing KuantoKusta’s position as a leader in the sector.
Results
03.
The strategy implemented by Wise Pirates delivered significant gains for KuantoKusta, both in terms of profitability and operational efficiency.
Before & After:
Quantitative Results:
- 59% growth in ROAS (Return on Advertising Spend);
- 63.5% increase in conversion value, reflecting higher campaign efficiency;
- 32% YoY increase in investment, without compromising profitability;
- Over 200 real-time budget adjustments on Black Friday alone, ensuring maximum optimization;
- 7,000 keywords automatically optimized, enabling continuous and scalable performance.
Qualitative Results:
- Efficient campaign automation, allowing better budget allocation based on real-time performance;
- Increased predictability and control over investments, enabling more strategic decisions;
- Greater responsiveness to market fluctuations, helping seize demand peaks and avoid waste;
- Strengthened KuantoKusta’s position in the digital market, establishing the brand as a performance marketing reference in the e-commerce sector.
Sustainability of Results
The implemented solution not only delivered immediate results for Black Friday but also set KuantoKusta up for long-term, sustainable growth.
Key factors ensuring the sustainability of the strategy include:
- Use of Artificial Intelligence and Machine Learning to continue automatically optimizing campaigns over time;
- A scalable and replicable framework, allowing the automation model to be applied to other seasonal campaigns and high-traffic periods;
- A flexible, performance-based bidding strategy, ensuring the budget continues to be allocated to maximize ROI;
- Empowerment of KuantoKusta’s internal team, enabling the company to maintain and refine the strategies implemented.
- Thanks to this approach, KuantoKusta is now better prepared to face future seasonal challenges, ensuring sustainable growth and increased profitability over time.
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Learn moreWise Pirates specializes in maximizing results during highly competitive moments by combining smart automation, dynamic optimization, and data-driven bidding strategies. Our methodology enables brands like KuantoKusta to extract maximum value from their performance marketing investments, ensuring continuous and sustainable growth.
Through a holistic, customer-centric approach, we tailor our solutions to the specific needs of each partner, ensuring that every campaign is highly effective and aligned with strategic goals. With an experienced team focused on innovation, we deliver cutting-edge solutions that drive profitability and scalability across digital operations.
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