Executive Summary
GET, a Portuguese telecommunications company, needed to identify the most promising international markets to launch an innovative travel-related product. The primary goal was to develop a market entry strategy that maximized impact while ensuring sustainable growth and rapid results.
International Revenue Growth
+70%
Increase in Global Reach
+50%
GET needed to identify the most promising international markets to expand its innovative travel product, ensuring sustainable growth. The company faced challenges in assessing market demand, competition, and local preferences. Wise Pirates leveraged data insights to transform these challenges into growth opportunities.
To help GET navigate the complexities of international expansion, Wise Pirates adopted a comprehensive, data-driven methodology. By combining advanced Google tools with proprietary strategies, we created a scalable framework tailored to the unique demands of each market. This approach ensured seamless integration of global insights with local execution, enabling GET to achieve impactful results and optimize resources.
- Strategic Alignment with Google Tools: Wise Pirates utilized tools like Google Market Explorer and Google Trends to analyze market demand, search volume, and local trends. Additionally, Performance Max was implemented to optimize cross-channel campaigns using AI.
- Data-Driven Strategy: Using Google Gemini Advanced and open data sources, we developed a success probability model, analyzing factors such as market volume, competitiveness, and language. This allowed for the prioritization of markets in tiers, creating a scalable and efficient expansion roadmap.
- Personalization and Localization: Location-based creative assets (ad copy, visuals, and landing pages) were developed to cater to cultural nuances and language preferences, ensuring maximum engagement in each target market.
Results
03.
The international expansion strategy implemented by Wise Pirates enabled GET to consolidate its presence in new markets and scale its results sustainably.
Quantitative Results:
- 70% growth in international revenue, driven by a strategic market entry approach;
- 50% increase in global reach, ensuring greater brand recognition in strategic markets;
- Scalable framework for market analysis and entry, replicable for future expansions.
Qualitative Results:
- In-depth market analysis, using data to make more informed and strategic decisions;
- Localized execution, with campaigns and content adapted to each country, maximizing acceptance and conversion;
- Continuous strategy optimization, adjusting efforts based on performance data and local trends;
- Effective integration of Google tools, allowing for greater predictability and efficiency in campaigns.
Before and after:
Before Wise Pirates’ intervention, GET struggled to define which markets to prioritize and how to position itself strategically to maximize penetration and ROI. Decisions were based on generic perceptions, without strong data support.
Before:
- Expansion strategy based on limited insights;
- Lack of clarity about the most promising markets;
- Poorly segmented and generic marketing approach.
After:
- Data-driven framework identified the markets with the highest success potential;
- 70% increase in international revenue, reflecting a more assertive strategy;
- Campaign localization and personalization, boosting engagement and conversions.
Sustainability of Results:
The implemented solution not only boosted GET’s entry into new markets, but also created a replicable model for future international expansions.
The main pillars of the sustainability of this strategy include:
- Scalable and replicable structure, enabling continuous expansion into new markets with the same framework;
- Continuous monitoring and optimization, ensuring dynamic adjustments based on performance data;
- Strategic campaign localization, ensuring authentic engagement and sustained growth;
- Ongoing use of Google tools, maximizing predictability and return on investment.
Thanks to this approach, GET is now positioned for sustained global growth, with a clear roadmap for future expansions and greater efficiency in international investments.
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Learn moreWise Pirates combines market intelligence and advanced technology to help companies expand internationally with confidence and precision. Our holistic, data-driven approach enables the identification of the most promising markets, ensuring a strategic and sustainable entry.
In addition to extensive experience in SEO and Growth Marketing, our team of performance marketing specialists leverages the latest technological innovations to craft scalable and effective strategies. With a clear focus on personalization and localization, we ensure that each partner achieves their global growth objectives in a sustained manner, aligned with market dynamics.
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